Honest feedback out of experience in AI journey

Glimpse of Promptathon's honest review of AI tools usage, feedbacks, pros and cons

Jan 28, 2024

In recent discourse, the ascent of artificial intelligence has been a prevalent topic. A domain where AI has notably asserted itself is in the realm of content creation. For savvy digital marketers and content architects aiming for efficiency, these tools serve as invaluable aids, streamlining workflows and generating innovative concepts. Their cost-effectiveness extends to businesses, providing scalable solutions for multi-channel marketing endeavors.

Surveys indicate that over 75% of marketers utilize AI tools to varying degrees, with approximately 19% of businesses employing them for content generation. Even if skepticism lingers regarding the efficacy of AI-generated content, serious consideration must be given to their adoption to stay competitive.

To fully capitalize on AI's potential, the selection of appropriate tools is paramount. Below, we delve into the merits of this groundbreaking technology and strategies for effective utilization. Additionally, we highlight ten exemplary AI content creation tools currently available.

Advantages of AI Content Creation Tools

Are you inclined to question the value of AI? Here are some compelling reasons to incorporate AI tools into your content planning and creation processes.

Time Efficiency: Keen on expediting online content publication? Traditional blog post completion can take around four hours, not factoring in briefing compilation, initial draft proofreading, and revision wait times. AI content creation tools significantly streamline this process.

Enhanced Efficiency and Productivity: Whether managing content creation in-house or outsourcing, an AI content generator can bolster productivity. These potent tools expedite blog ideation, while social media content and persuasive CTAs can be effortlessly produced.

Cost Savings: Eager to curtail expenses? While outsourcing content to freelancers is relatively economical, AI writing assistant tools provide control over expenditures. These tools refine ideation and briefing, leveraging artificial intelligence to alleviate content creation burdens on internal teams.

Scalability: For those aiming to produce and disseminate content expansively, substantial time and monetary investments are typically required. Alternatively, AI tools offer automation for a more streamlined approach to content creation.

Improved SEO Performance: Gone are the days of relying on external support for SEO services. With the right AI tools, exhaustive keyword research and optimization insights are accessible within seconds. Uncover keyword trends, generate fresh and competitive content ideas, and experiment with on-page elements for optimal content optimization.

Enhanced Content Quality: While contemporary AI content creation tools require human input for high-quality results, their efficiency is increasing. AI tools contribute to quality by delivering consistent results, allowing more time for refinement during the editing phase.

10 Best AI Content Creation Tools

If you are eager to harness the power of AI-generated content, explore these ten exemplary AI tools for various applications:

Jasper.ai: Best for AI Blog Post Writing
- Key Features:
  - Diverse content templates
  - Integration with third-party tools like Grammarly
  - Ideal for content ideation
- Pricing:
  - Individual: Starting from $39 per month
  - Marketing Teams: Advanced package at $39 per month
- Pros:
  - Extensive range of content templates
  - Seamless integration with third-party tools
  - Well-suited for content ideation
- Cons:
  - Enterprise pricing variability
  - Limited scalability
Copy.ai: Best for AI Social Media Copywriting
- Key Features:
  - User-friendly dashboard
  - Streamlined content creation
  - Suitable for free usage
- Pricing:
  - Free plan (limited to 10 credits per month)
  - Small business account: $49 per month
- Pros:
  - Intuitive dashboard
  - Efficient content creation
  - Suitable for free usage
- Cons:
  - Less effective for long-form content
  - Unlimited credits require a custom account upgrade
Surfer SEO: Best for AI SEO Writing
- Key Features:
  - Excellent content editing interface
  - Flexible customization options
  - Third-party integration with Google Docs, WordPress, and more
- Pricing:
  - Basic: $19 per month
  - Advanced: $249 per month
- Pros:
  - User-friendly content editing
  - Customization flexibility
  - Extensive third-party integrations
- Cons:
  - Inconsistent keyword suggestions
  - Complicated SERP Analyzer tool
Canva: Best for AI Image Generation
- Key Features:
  - Reasonably priced tiers
  - Multiple images delivered for each prompt
  - Adjustable generated images
- Pricing:
  - Free to start
  - Canva Pro: $12.99 per month
  - Team access: $14.99 per month
- Pros:
  - Affordable pricing tiers
  - Multiple images per prompt
  - Editable generated images
- Cons:
  - Variable relevance and quality of AI-generated images
  - Copyright considerations by country
InVideo: Best for AI Video Content Creation
- Key Features:
  - Access to a vast image and video library
  - User-friendly interface
  - Readymade templates for quick AI video generation
- Pricing:
  - Free with watermark
  - Paid plan: $30 per month (50% off with an annual subscription)
- Pros:
  - Extensive image and video library access
  - User-friendly interface
  - Quick AI video generation with templates
- Cons:
  - Limited template flexibility
  - Not ideal for low-bandwidth connections
  - Prolonged rendering and exporting times
Synthesia: Best for AI Avatar Video Creation
- Key Features:
  - High-quality video creation
  - Personalization options for custom content
  - Ideal for short-form video content like promos
- Pricing:
  - Individual: $30 per month
  - Enterprise: Custom pricing request
- Pros:
  - Impressive video quality
  - Personalization options for custom content
  - Useful for short-form video content
- Cons:
  - Limited features with the Personal plan
  - Falls short of professionally produced video content
  - Restricted API access hampers its potential
Murf: Best for AI Text-to-Voice Generation
- Key Features:
  - Numerous voice options
  - Adjustments for tone, pitch, and speaking speed
  - Filters and after-effects for enhanced edits
- Pricing:
  - Free for individuals and teams
  - Basic: $19 per month
  - Pro: $26 per month
  - Enterprise: $59 per month
- Pros:
  - Abundance of voice choices
  - Customizable tone, pitch, and speed
  - Rich filters and after-effects
- Cons:
  - Voice filters may be suboptimal
  - Limited customization potential
  - Relatively high cost
**Descript: Best for AI Audio and Video
- Key Features:
  - Overdubbing tool for hassle-free re-recordings
  - Enhanced transcription feature
  - User-friendly editing tools for beginners
- Pricing:
  - Free to start
  - Paid plans from $12 per month, scaling with users and usage hours
- Pros:
  - Convenient overdubbing tool
  - Outstanding transcription feature
  - Beginner-friendly editing tools
- Cons:
  - Limited timeline feature
  - Modest processing power
  - Steep learning curve
1. HubSpot: Best for AI-Powered Content Strategy
  - Key Features:
    - Versatile AI content creation tools
    - Effective for marketing emails, social media content, and CTAs
    - Practical for content ideation and paragraph generation
  - Pricing:
    - Custom pricing based on user needs
  - Pros:
    - Valuable for content ideation
    - Suitable for digital marketers
    - Offers a free trial
  - Cons:
    - Limited integration beyond HubSpot tools
    - Pricing lacks transparency
2. ChatGPT: Best for AI Content Ideation and Writing
- Key Features:
  - Versatile tool for conversations and content ideation
  - Hidden features like audio track composition and logo generation
- Pricing:
  - Free basic version
  - ChatGPT Plus: $20 per month
- Pros:
  - User-friendly interface
  - Versatile application for automation
  - Valuable for content ideation
- Cons:
  - Basic version limitations
  - Text generation reliability may vary
  - Challenges with natural language understanding
Challenges of AI Content Creation
While AI content creation tools offer numerous advantages, they face inherent challenges due to the nascent stage of artificial intelligence:
1. Limited Creativity and Originality:
  - AI tools, relying on algorithms and rigid prompts, often fall short in terms of originality, resulting in repetitive content devoid of unconventional thinking.
2. Lack of Relatability and Authenticity:
  - AI-generated content struggles to evoke an emotional response, as it inherently lacks the human touch that resonates with authenticity.
3. Tone of Voice Consistency:
  - Maintaining a consistent tone of voice, crucial for on-brand messaging in content marketing, becomes challenging when relying on AI tools for long-form content generation.
4. Reliability Concerns:
  - Despite improvement, AI algorithms can still produce inaccuracies, especially in complex topics, posing challenges for reliable content creation.
5. Compromised Content Quality:
  - Inconsistent tone, lack of nuance, and inaccuracies contribute to subpar content quality, potentially reflecting negatively on a brand.
6. Contextual Understanding and Cultural Nuances:
  - AI tools struggle with contextual understanding and lack the nuanced grasp of cultural specifics that experienced human copywriters possess.
7. Ethical Concerns:
  - AI-generated text can lead to misinformation, misleading content, and potential plagiarism, posing ethical challenges and risking damage to B2C relationships.
8. AI Content Detection in Google Search:
  - Google's machine learning algorithms are increasingly adept at detecting AI-generated text, potentially resulting in content being flagged and penalized.
How to Create Content with AI Tools: Step-by-Step
For those ready to unlock the full potential of AI tools, follow these steps to turbocharge your content strategy:
1. Understand Your Target Audience:
  - Thoroughly comprehend the demographics of your target audience to prompt AI tools effectively for relevant and resonant content.
2. Choose the Right AI Tools:
  - Select AI tools based on their suitability for specific tasks, ensuring they align with your content creation goals.
3. Research and Generate Content Ideas:
  - Leverage AI tools to generate ideas and rough drafts for articles across various channels, tailoring content to suit different platforms.
4. Keyword Research:
  - Utilize AI tools for instant insights into keywords used by your target audience, eliminating the need for specialized SEO expertise.
5. Content Creation:
  - Beyond idea generation, employ AI tools as support for content creation workflows, suggesting headers, refining text, and introducing synonyms.
6. Support Image, Audio, and Video Content Creation:
  - Extend AI tools beyond text-based projects to streamline the creation and editing of visual and auditory content without specialized skills.
7. Repurpose and Make Content More Accessible:
  - Repurpose AI-generated text for an omnichannel content strategy, breaking longer pieces into segments and adapting layout for readability.
8. Quality Check with Editing Services:
  - Despite the advantages, integrate AI tools into content creation processes with awareness that even the most robust tools have room for improvement compared to human writers.
In conclusion, while AI content creation tools offer remarkable efficiency gains, recognizing their limitations and strategically integrating them into workflows is essential for optimal results.

For more such feedback for different tools, write to us → promptathon@gmail.com

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